The Toggle
A “brand” new visual identity
We are thrilled to unveil today our new logo and website. We stay loyal to our brand essence: Connect is where product founders fit. A venture firm designed to work for exceptional founders scaling outlier product companies.
We’re doubling down on our native thesis: backing product founders who are uncompromisingly determined to win through their products. Their distinct DNA defines and differentiates them from other company builders. Therefore they need a venture firm that understands the power of product and aligns with their vision.
The” toggle” in our new logo captures this fitting element and our role as a catalyst for product founders in the software realm. It reflects why we exist. To stay actively and enduringly connected with our founders. This is our ultimate brand promise: to help them realise theirs, by ensuring they have the velocity, perspectives and support to create product companies that are loved by many.
P.S. Huge kudos to @ally and @lali of @ Pretty Great studio, for the world-class creativity, design and service. We share with them the same purpose: we are built for founders.
