Investing in Steep.

Revolutionizing Business Intelligence for the Modern Data Stack

Two product founders, obsessed with user-centricity.

A giant market category dominated by unloved old products.

A core technology shift in the data infrastructure.

BI is the only layer in the new modern stack without a new multi-billion leader and Steep is building the product to win it.

We at Connect are thrilled to partner with Johan and Nino, leading a $4m seed round along with existing investor Inventure, and participation from Alliance VC, Antler, and Greens.

Johan and Nino are redefining BI with an opinionated point of view and a fresh perspective. They are insiders with an outsider’s point of view. Johan, is the former Head of Analytics at Spotify, Izettle, and Kry, and Nino is the ex-Chief Design Officer at Izettle. They repeatedly saw overworked data teams and unhappy end users who can’t consistently get what they need. Together they combine deep market understanding with a zeal for user-centric design.

Central to Steep’s philosophy is an unwavering obsession with user-centricity. Steep core product opinion is to be metrics-first. This means that even non-technical users can get insights effortlessly as they create and manipulate data work without heavy reliance on technical teams. Steep truly changes how companies use data together. It “makes sense …common” 😍

Companies like VOI love Steep. Steep has made a big impact at Voi by truly enabling all users to find and analyze data themselves with much lower dependency on data teams.” — Magnus Dahlbäck — Senior Director Data & Platform at VOI

Steep product advantage starts with its native architecture built for the semantic layer, which enables real data governance and accessibility, which are the two current unsolved pains. The semantic layer is also the optimal data structure for integrating generative AI for report generation and conversational query capabilities, setting Steep ahead for AI powered automation.

The BI market is currently dominated by legacy giants such as Tableau, Looker, and Microsoft Power BI. Expensive and with poor user experience, they struggle to keep pace with the evolving demands of the modern data stack. BI is the only layer in the new modern stack without a new multi-billion leader and we believe Steep is building the product to win it.